User Events

The track call lets you record the customer events, i.e. the actions that they perform, along with any associated properties. The events collected can be used to trigger campaigns/workflows and also be synced to your data warehouse.

A sample track call is shown below:

castledanalytics.track(
  "Added to Cart",
  {
    value: 30,
    currency: "USD",
    item: "product A",
  },
  () => {
    console.log("in track call")
  }
)

• event-name is a string to identify the user event
• properties is a flat-map of event properties