Campaign Reports
A Sample Push Notification Campaign Report
Campaign Overview
Provides a high-level summary of the entire campaign. Please find below the list of Campaign overview stats
| Field | Description |
|---|---|
Entered | Number of users who entered this campaign |
Completed | Number of users who completed the campaign successfully |
Skipped | Number of users for whom campaign could not be executed for some reason. For push notification this means push token for user not available, for email it could be that the user already unsubscribed from all campaigns etc. |
Failed | Number of users for whom the campaign run failed (after fixed retry attempts) |
Eventually once campaign is completed, Entered should match sum of Completed, Skipped and Failed users.
Channel Stats
These stats provide insights into how the users are engaging with your campaign. Various engagement stats and associated messaging channels are listed below. Unless otherwise specified all of these are calculated based on unique users.
| Field | Applicable Channels | Description |
|---|---|---|
Delivered | WhatsApp, SMS, Email | Number of users to whom this message has been delivered |
Impressions | Push, InApp | Number of users who have seen this message |
Clicked | Push, InApp, Email, WhatsApp, AppInbox | Number of users who clicked the message |
Read/Opened | Email, WhatsApp, AppInbox | Number of users who opened Email or WhatsApp message |
Discarded | Push, InApp, AppInbox | Number of users who discarded the message after viewing without clicking/tapping |
Failed | Sms, WhatsApp | Number of message delivery failures. Likley due to invalid phone numbers |
Conversion Stats
Provides insights into how campaign is performing in terms of the goal conversion criteria you have defined during the start of the campaign. You can define 1 primary conversion criteria and upto 4 secondary conversion criteria.
| Field | Description |
|---|---|
Primary | Number of unique users who met the primary conversion goal |
Secondary N | Number of unique users who met the secondary conversion goal N. For e.g. when you have 2 secondary goals defined, N can have values 1 and 2 |
Engagement Metrics
This section provides key customer engagement metrics commonly used across the industry.
| Metric | Applicable Channels | Description | Formula |
|---|---|---|---|
| Click Through Rate (CTR) | Push, InApp, AppInbox, WhatsApp | It’s a ratio that compares the number of times a user clicks on a message to the number of impressions (or views) that message receives. A higher CTR typically indicates that the message is more relevant to the audience it’s being shown to. | |
| Click To Open Rate (COTR) | It indicates the percentage of recipients who, after opening the email, also clicked on a link within that email. A higher CTOR generally indicates that the email content was relevant and compelling to the audience who opened it. |
Variant Performance
This section is useful when campaign is run in experimental mode. You can compare how your AB test message variants compare aganist each other.