Campaign Summary
Campaign Summary details are available in the Campaign Reports page.
1. Campaign Summary overview of all completed campaigns.
This page have shows the count and summary of campaigns across all supported channels.
2. Email campaign stats page.
This page contains the below details
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Campaign overview
- Number of users entered the campaign
- Number of users completed the campaign
- Number of users converted(completed the set goals)
- Number of users skipped while running the campaign
- Number of users for whom the campaign failed
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Email delivery metrics
- Delivery Rate
- Bounce Rate
- Dropped Rate
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Overall Stats
- Total opens
- Total links clicked
- Unique opens
- Unique links clicked
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Engagement Metrics
- Open Rate
- Click Through Rate (CTR)
- Click to Open Rate (COTR)
- Unsubscribe Rate