Campaigns facilitate communication with your users through various messaging channels. These include App Inbox, Email, In-App messages, Push notifications, SMS and WhatsApp.

Creating a campaign

Creating a campaign includes the following steps

  1. Capturing the WHAT : Campaign details
  2. Capturing the WHY : Conversion goal details
  3. Capturing the WHO : Audience to be targetted
  4. Capturing the WHERE : Channel selected for the campaign
  5. Capturing the WHEN : Campaign schedule & settings details

The steps involved in creating the campaign for each channel are covered in detail below.