Campaigns facilitate communication with your users through various messaging channels. These include App Inbox, Email, In-App messages, Push notifications, SMS and WhatsApp.
Creating a campaign
Creating a campaign includes the following steps
- Capturing the WHAT : Campaign details
- Capturing the WHY : Conversion goal details
- Capturing the WHO : Audience to be targetted
- Capturing the WHERE : Channel selected for the campaign
- Capturing the WHEN : Campaign schedule & settings details
The steps involved in creating the campaign for each channel are covered in detail below.